Hereford Voice Posted March 23, 2021 Report Share Posted March 23, 2021 A planning application to replace very tired 48 sheet billboard on the A465 Belmont Road Hereford with a new modern electrical billboard has been refused by city planners. Showcase Outdoor Limited made the application in September 2020 - Application P204376/A Quote Land adjacent, 22 Belmont Road, Hereford, HR2 7JW Proposed upgrade of existing 48 sheet advert to support digital poster and removal of adjacent advertisement display. Existing Billboards Planners would prefer to leave the tired twin boards in place above with the paper constantly hanging off, rather than replace them with a single modern version, similar to the one pictured below" New Modern Electronic Billboard Refusal Notice THE COUNTY OF HEREFORDSHIRE DISTRICT COUNCIL hereby gives notice in pursuance of the above Act and Regulations that CONSENT has been REFUSED for the display of the advertisements described above for the following reasons: The proposed signage is clearly designed to attract the attention of road users travelling south down the A465 by virtue of its sitting, orientation and scale; at this point in the public highway drivers need to take more care as the south bound carriageway has a signalised junction and splits into two lanes. The application is considered to detrimentally impact the safe operation of the public highway and thus would negatively impact public safety, it is therefore contrary to policy MT1 of the Herefordshire Local Plan – Core Strategy, Paragraph 132 of the National Planning Policy Framework and the provisions of the Planning Practise Guidance. The proposed signage is considered to harm the visual amenity of the area as it would be an entirely alien addition to the locale by virtue of the scale, illumination, changing imagery the negative impacts of which are exacerbated by the prominent nature of the proposed advertisement; thus harming the general characteristics of the locality. Therefore the application is considered to be contrary to Policies SD1, SS6 and LD1 of the Herefordshire Local Plan – Core Strategy, Paragraph 132 of the National Planning Policy Framework and the provisions of the Planning Practice Guidance Quote Link to comment Share on other sites More sharing options...
Alex Posted March 23, 2021 Report Share Posted March 23, 2021 Too many old buggers in planning. 1 Quote Link to comment Share on other sites More sharing options...
ragwert Posted March 31, 2021 Report Share Posted March 31, 2021 What a load of unbelievable twaddle in that decision.Can anyone see any difference in the adverts apart from them being alternating? Quote Link to comment Share on other sites More sharing options...
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