LikeRadioUK

Hi all, you have to remember the station is not just aiming at Hereford. We are available within Worcestershire and parts of Gloucestershire. Research was done using information available from the last census. In the official transmission area as documented by Ofcom, there is around 200 000 15-30 year olds who will be within the target age range for the station. As Ridge Hill is used as one of the transmission points, we will get reasonable coverage in parts of Gloucester and Cheltenham as well. If you increase the age range to 35, this figure increases to over 300 000 people. We haven't even counted Glasgow yet! Also remember Hereford will be soon a university town as well, meaning this will hopefully have a small positive impact on our target age range totals. I know many people over 30 who listen to Radio 1, Kiss, Captial etc. We have to state a target to ensure we have a definitive plan and market ourselves in the correct way. You won't see us doing wedding fairs, but you will see us doing club nights etc. The target market age was also needed to be quoted to Ofcom for a licence to define our service. As I previously mentioned, if you are after the same market as another station, you are fighting for the same advertisers, listeners etc. This way we can get hold of our market and ensure we deliver the service we want to.

The station is aimed at the 15-30 demographic as no other station in the area is aimed at this market. There is no point in copying anyone else or attack those markets as it would be suicidal for a new business to do that. Would people really want similar services? This way we can do what we want without worrying what competitors are doing. We have a good experienced team behind us to do this to the best of our ability.