Don't give up Dazza,
IOC won in my area and I suspect this was because people were won over by firework displays, fun days and fun runs! I'm not knocking that at all, it evidently raised profiles amongst people who are not necessarily political beasts and made the candidates memorable to the voting public - hopefully voters will now take time to look into the political issues happening in and around Hereford. Perhaps issues arising in Herefordshire need to be a little more in people's faces since there seems to be a certain amount of apathy when it comes to politics.