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When The Number Of Followers Is Often Irrelevant...

Hereford Voice

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We have started this topic to highlight that having a large amount of followers does not always mean you have a bigger audience reach, so do not be fooled to think it does. There are other factors to take into account, including interaction from local people.

Here is a good example.

We REGULARLY advertise the fabulous St Martin's FoodShare and are proud to have supported this project since its inception back in 2020 at the start of the pandemic (It actually began at Leominster FoodShare). This is a really wonderful local community initiative, which has grown and grown but this popularity has now attracted other local pages jump on the bandwagon for want of a better word.

We have scheduled topics to run EVERY WEEK, the latest was last Monday 8th January 2024. Let's have a look at Your Herefordshire, they got their post out this week before ours... 🤔 at 07:38, you can see that screenshot we took today below; (Screenshot 2024-01-12 at 11.36.51)



Our usual scheduled advert went out at 09:16 you can also see our screenshot we took today below; (Screenshot 2024-01-12 at 11.34.13)



But wait! Once these numbers were noticed YH swiftly added a MUCH BIGGER BOLD ADVERT at 09:43, see that screenshot we took today below; (Screenshot 2024-01-12 at 11.37.11)




Your Herefordshire often brag how many followers they have, over 90k (which is incredible) however, if you combines both of their posts above you will have a total of 90 LIKES - 21 COMMENTS - 146 SHARES which is really good.

Hereford Voice, now if you add our totals for just the one advert 258 LIKES - 56 COMMENTS - 186 SHARES, that speaks volumes.


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In social media it's not the number of followers you have, but the quality that counts.

If you can focus on building a high-quality network comprised of users that will help you meet your business objectives, you will start seeing better results from your social media efforts.

If you’re looking at the size of your following to gauge your business’s social media success, you’re not getting the full picture. While it’s easy to fall into this trap because it is a seemingly objective and verifiable number, as a metric it doesn’t really tell you much.

As Jayson DeMers outlines in a guest post for Forbes, “the truth is, the number of followers you have is nowhere near as important as the type of followers.” It’s the same as any other type of messaging, marketing or advertising — you want to get it seen by the right people. And, as organic reach on social media declines, the quality of your followers will be much more important than the quantity.

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