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Elderly Ross-on-Wye resident was deceived into having unnecessary and expensive roof repair works. A Bournemouth company, its director and salesman, who targeted an elderly Ross-on-Wye resident, have received fines for unfair trading criminal offences. Herefordshire Council’s Trading Standards Service took the prosecution case which concluded on Friday 30 April after a three day trial at Hereford Magistrates Court. The Magistrates found all three defendants guilty of the same charges: Aggressive practice of carrying out the work two days after the contract was made and failed to give the 78 year old home owner her 14 day cooling off period. Misleading the consumer into having wholly unnecessary roof cleaning and coating work which ended up damaging the roof. Misleading the consumer into believing £5640 was a reasonable price for the work when a chartered surveyor stated it was barely worth £1000. More Than Homes Ltd were ordered to pay £15,000 in fines and £2500 costs. Director Michael Roche, 45, of Stourview Court in Bournemouth, and salesman Jason Johnson, 46, of Porchester Road, Bournemouth were both fined £500 and £100 costs. The low level fines were simply due to both defendants being on universal credit.Herefordshire Council’s Trading Standards Service Manager, David Hough, said: Anyone concerned about the activity of a doorstep seller is urged to contact the Citizens Advice Consumer Helpline on 0808 223 1133 or visit the Herefordshire Council website for more consumer advice www.herefordshire.gov.uk/scams